Creating a powerful, immersive brand experience booth for ASICS that communicated the passion and determination in those who run.



The ASICS brand booth for the 2014 LA Marathon, which is sponsored by ASICS, was created in partnership with production company, LG&P.

This booth was designed and built to create an immersive brand experience for consumers at the LA Marathon event, providing a space for everyone to see, feel, test, and buy ASICS products.

While spending close to a year working on dozens of ads, store displays, and other collateral for ASICS with VITRO Agency, the project below was the most complex from a production standpoint. More than 60 individual panels had to be created and produced to absolute perfection to create the full, seamless booth experience.