Toyo Tires

A global brand that needed to be represented as such. I worked to create a powerful, cohesive campaign of print ads that were published around the world to communicate the quality of their products.


Magazine Spreads

Print advertising campaigns promoting the high quality and rugged durability of Toyo Tires and their products.

Working with the creative team at ViTRO, we created fantastic ads for Toyo's products in dozens of automotive publications around the world, including the official partnership ad for UFC Magazine. Once images were fully retouched and the ad layout was approved, each ad would, on average, need to be resized to 10-15 different sizes to fit each individual publication.

I also had the opportunity to adapt this campaign to the digital format for the video billboards in Times Square.